The "road show" is a method of distribution whereby a distributor rents or leases theaters in selected locations around the country and performs all of the mechanics of exhibition, from advertising to projection. This method, usually reserved for "prestige" motion pictures, involves sending "advance men" to promote the picture and attempt to secure the maximum possible attendance; these agents then move on to the next cities and the distributor takes over the operation of the theater for the duration of the run. As a result of the road show procedure, "Henry V" was shown at hundreds of cities and towns throughout North America and became United Artists' biggest money-maker.
